Fifth Harmony - Worth It (Official Video) Ft. Kid Ink
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The music video premiered at the 2015 Kids' Choice Awards on March 28, 2015. It was uploaded the same day to the group's official Vevo account and directed by Cameron Duddy. The video follows a similar concept from their lead single, "Boss", focusing on themes of self-worth, confidence and female empowerment. The "Worth It" music video earned Fifth Harmony their first Vevo certified award in July 2015 and later reached the one-billion-view mark on July 26, 2016. With over 2 billion views, it is now one of the 60 most viewed YouTube videos of all time and the second-most watched YouTube video by a girl group, being overtaken at the number one spot for most watched video with "Work from Home", which was released a nearly a year later.
Just in case anyone missed the message of the video, the band repeat it, singing, "See me in the spotlight / 'Ooh I love your style' / Show me what you got / Cause I don't wanna waste my time." Repeat after us: "Baby, I'm worth it." 781b155fdc