Fifth Harmony - Worth It (Official Video) Ft. Kid Ink
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The music video premiered at the 2015 Kids' Choice Awards on March 28, 2015.[72] It was uploaded the same day to the group's official Vevo account and directed by Cameron Duddy.[73][74] The video follows a similar concept from their lead single, "Boss", focusing on themes of self-worth, confidence and female empowerment. The "Worth It" music video earned Fifth Harmony their first Vevo certified award in July 2015[75] and later reached the one-billion-view mark on July 26, 2016. With over 2 billion views, it is now one of the 60 most viewed YouTube videos of all time and the second-most watched YouTube video by a girl group, being overtaken at the number one spot for most watched video with "Work from Home", which was released a nearly a year later.[73]
Just in case anyone missed the message of the video, the band repeat it, singing, "See me in the spotlight / 'Ooh I love your style' / Show me what you got / Cause I don't wanna waste my time." Repeat after us: "Baby, I'm worth it." 781b155fdc